Japanese bookshop stocks only one book at a time

www.theguardian.com

Owner of Morioka Shoten bookstore in Tokyo says the strategy adds up to a dedicated exhibition for each volume it sells,

“This bookstore that sells only one book could also be described as ‘a bookstore that organises an exhibition derived from a single book’. For instance, when selling a book on flowers, in the store could be exhibited a flower that actually appears in the book. Also, I ask the authors and editors to be at the bookstore for as much time as possible. This is an attempt to make the two-dimensional book into three-dimensional ambience and experience. I believe that the customers, or readers, should feel as though they are entering ‘inside a book’.”

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